OBJECTIVE

AWR’s Subscribe ME brand, a subscription based rental model launched in the UAE as a first of its kind within the subscription model. We were tasked with launching the brand, and securing performance for the business.

TARGET SEGMENT

UAE – Rentals and Car subscribers

AWARENESS

APP INSTALLS

APP ENGAGEMENTS

THE SOLUTION

1. Agency delivered a creative campaign highlighting the brand and it’s service model

2. Agency worked hand-in hand with the client’s developer to uplift and enhance the app journey

3. Launched an awareness campaign, funneled in an in-app focused performance campaign to generate new subscribers and continue their business.