OBJECTIVE

Blinx was a newly founded news and content portal bringing in content in an elevated contemporary video formats, focusing on young and hip audiences – sharing news and insights without the fluff. We were tasked with launching it, in the region and beyond.

TARGET SEGMENT

Young Adults, Arab Viewership

AWARENESS

APP INSTALL

SUBSCRIPTIONS

THE SOLUTION

1. We’ve created a set of launch videos and statics effectively highlighting the portal and what it brings. 

2. We’ve implemented an intricate “Engagement Funnel” to move audiences towards adoption and consumption of the content.

3. We’ve ascertained technology fit with ads, reporting, and tracking to allow seamless integration and performance tracking.

4. KPIs exceeded expectations: 120% higher awareness than projected, 110% higher app install and 60% higher app engagement campaigns.